Posted on: 26 June 2018Share
Live webcasts can be one of the most effective ways to reach your clients and customers. Webcasts can be particularly effective for reaching younger demographics that have more technological and social media savvy. A webcast isn't necessarily the right approach for every live event -- more specifically, a webcast isn't going to be effective if you don't have the proper tools or knowledge to professionally implement it. This is why it is so important to hire a third-party video crew to handle your webcast.
Why You Should Hire an Experienced Crew
Some business owners think that hiring a video crew to do their webcast is unnecessary or wasteful. This is partly due to the fact that many social media applications enable users to create live video posts that are very easy to follow. However, Facebook and Instagram Live definitely have drawbacks that you won't have to worry about if you hire a professional video crew to handle your event.
Reasons to Avoid Social Media Live Streaming
First of all, the quality of video on the social media applications is very restricting. Well it might look okay on a small smart phone screen, the video is going to be mostly worthless when it comes to sharing it in a larger, HD format. Webcasts can be found in HD or UHD (4K) so that the high-quality video can be reused afterwards. That is, you probably want to use the footage at some point in the future, and not just during the webcast.
Audio is also a big problem with social media streaming, especially when shot using smart phones. Professional video crews will use professional mics that can capture audio much more accurately. The end result is far more pleasant and more listenable footage with less background noise.
Another great reason to have a professional crew handle your webcast is so you don't have to distract yourself with the work. If you are throwing the event, you'll probably be plenty busy yourself on the day of the event; you don't want to waste your time trying to figure out video issues in the middle of an important event.
When you pay a professional company, you can also ask for a recap edit of the event. For example, you can ask for a shorter, cleaner, and polished version of your event. This could prove to be a valuable marketing and promotional tool that you can use in the future.
For more information, you can contact companies like Sirius Video Productions Inc.